The Dilemma of Discounting Your Purpose
posted by Coach Daymond E. Lavine, CLC FOUNDER OF PLURARPRENEUR® Certified Life Coach (CLC) | Life, Business and Brand Coaching The Dilemma of Discounting Your Purpose There is a quiet desire that lives in almost everyone—a longing to wake up each morning knowing that the steps you’re about to take actually matter. Not just to pay bills. Not just to survive. But to express something true about who you are. Life feels fundamentally different when your days are aligned with the thing that burns inside you. When your effort feels meaningful. When your work feels like an extension of your identity rather than a betrayal of it. And yet, many people never arrive there. Not because they aren’t capable. Not because the opportunity doesn’t exist. But because, over time, they slowly learn to discount themselves. I want to be very clear: most people do not abandon their purpose consciously. It happens subtly. Quietly. Through small compromises. Through unchallenged beliefs. Throu...